It’s important to write great content for your website, but it’s also important to market that content. Writers have to be willing to work to attract readers to their articles. To do that, they need to learn about article marketing. In this article, you’ll find a selection of tips that will help you get started.
Use your title tag appropriately. It is of the utmost importance that you have keywords that directly relate to your content in the title tag. You must describe that particular page on your website that differs from other sites’ title tags.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
Be yourself when you are writing your articles. When your article is fun to read, more people will read it in full. Write your articles as if they were letters to a friend. Your readers will be appreciate and come back for more.
To improve how you write, it’s beneficial to start reading more. Reading can help you write since it helps build your comprehension. When you read new material, your writing skills will dramatically become better. This will occur regardless of what type of material you are reading.
As you gain confidence with the article marketing process, set a realistic but challenging goal for your pace of article production. There is no golden figure that you must achieve. Balance your available time, your writing prowess and your other commitments to settle on a article-writing schedule you can maintain without sacrificing article quality.
If you are having trouble organizing your articles and getting them read, employ the tried-and-true list format. Articles arranged as lists have proven to be extremely popular and effective on the internet. The structure is an easy one for writers to work with. Readers respond well to list-type articles. Lists keep article paragraphs short and punchy – ideal for online writing.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.
Article marketing is an important skill for any web-based writer to learn. Now that you’ve read the tips this article, you have got something to work with to start marketing your articles to a wider audience. If you follow our advice, new readers will be discovering your content in no time.